About Us
PARTNERING TO BUILD
THRIVING RESTUARANTS
Mastering the skill of building flourishing restaurants and discovering your point of distinction is our core strength. By providing exceptional warmth to create memorable experiences for your customers, our ultimate goal is to make your restaurant a preferred destination.
mission
From award-winning consultations to in-depth analysis of restaurants, we work with you to rediscover the soul of your business while uncovering your unique restaurant story.
Vision
To be one of the distinguished leaders in providing efficient and quality consultations on building your restaurant to be the most preferred eating destination.
SOLUTIONS TO PAVE THE WAY FORWARD
Our clients’ requirements stand as our key goal and for that we create solutions aligned with their sales and marketing strategy. Having extensive business knowledge, our consultations get clients into gear for a rewarding experience like never before. Our process is to contact, react and attract.
contact
We understand your business insights. We meet, question, observe and listen to your target customers, competitors, and marketplace trends.
react
We create your restaurant personality. We analyze and define why you exist, what do you stand for, and how it will build an emotional connection with your customers.
attract
We create your brand expressions. We define how your restaurant will come to life, consistently to appeal to your customers at heart.
Key People
Ali Riad Humidan
CEO
He is a success-driven entrepreneur that leads by example and empowerment.
With his persistence and determination, he leads a team of directors to write their success stories and achieve unprecedented growth and prosperity.
He also holds several other positions as CEO of Al Andalus gate and a board member of Al Jouf Agricultural Company and many other organizations in KSA. He has a proven track record in taking new companies from their birth to achieving profitable and sustainable growth.
His vision is to help Saudi entrepreneurs to accomplish their goals and build sustainable relations in the Saudi market.
PIERRE HADDAD
Senior Consultant, COO
Having spent more than a decade in the restaurant industry, Pierre Haddad is known for his delicious initiatives in the hospitality space.
He is an Arabic and English Speaker, a Business Graduate from London Business School, and has launched numerous brands and franchises in the GCC, make Pierre a great addition to the team.